Frequently Asked Questions | Yokefellows Athletics
What is Yokefellows Athletics?
Yokefellows Athletics is a youth sprint and fundamental training franchise facility that blends the business models of taekwondo and bowling alleys. The company focuses on developing fundamental sprinting skills in youth aged 5-14.
What services does Yokefellows Athletics offer?
Yokefellows Athletics offers phase-by-phase training and evaluation programs designed to develop fundamental sprinting skills in youth. Their programs aim to create a long-term relationship with athletes and parents.
What is the business model of Yokefellows Athletics?
Yokefellows Athletics operates on a franchise model, establishing a strong presence in key cities. They leverage social media, online marketing, and partnerships with schools and sports organizations to reach their target audience.
Are there any charitable initiatives associated with Yokefellows Athletics?
Yes, Yokefellows Athletics has a Charity Shoe Drive initiative, where they collect gently used athletic shoes and distribute them to kids in need, promoting physical activity and sports participation
Who is Angela Bailey and what's her connection to Yokefellows Athletics?
Angela Bailey is a former Olympic athlete who holds the Canadian 100m sprint record (10.93) and 200m indoor record. She's a co-owner of Yokefellows Athletics, and her legacy and memorabilia will be used to inspire and attract new generations of athletes.
What's unique about Yokefellows Athletics' business model?
We're the first global sprint franchise to focus on early youth development, and our business model is designed to maximize efficiency and revenue. We'll be renting out our sprint lanes for set times throughout the day, similar to bowling alleys.
What sets Yokefellows Athletics apart from traditional track clubs?
Yokefellows Athletics has a unique approach that focuses on early youth development, whereas traditional track clubs often target older youth. They also turn track clubs into affiliates, creating a mutually beneficial relationship.
What are the goals of Yokefellows Athletics?
The company aims to create a recognizable brand synonymous with youth sprint training and development, while establishing long-term relationships with youth and parents.
What inspired the name "Yokefellows Athletics"?
The name "Yokefellows" comes from the Bible, referring to two animals yoked together to pull a load evenly. In this context, it represents partnership, equality, and shared goals.
How will Yokefellows Athletics' training program work?
Our training program is divided into 7 phases, each designed to help athletes progress and develop their skills. We'll be implementing a phase-level evaluation process, where athletes will be awarded different colored shoelaces to signify their level of qualification.
What's the significance of Olympic representation in Yokefellows Athletics?
We're proud to have a strong representation of Olympians among our trainers, ambassadors, and franchise owners. By uniting sprint Olympians and elite athletes from around the world under one brand, we'll be able to leverage their expertise and experience to create a world-class training program.
What kind of intellectual property does Yokefellows Athletics own?
We'll be owning the copyrights for our training program phases, as well as the brand ownership of Angela Bailey's name and memorabilia. We'll also be pursuing patent protection for our image app and emphasizing legal and marketing rights to position our brand in the sports industry.
The Company
What is the opportunity that Yokefellows Athletics is trying to address?
We recognize the importance of teaching fundamental sprinting skills to youth at a young age, and our program provides a unique opportunity for youth to develop speed and agility.
What is the solution that Yokefellows Athletics offers?
Our phase-by-phase training and evaluation program is designed for youth aged 8-14, with a focus on developing fundamental sprinting skills. We will launch a city-to-city franchise facility, providing a long-term relationship with youth and establishing a public sprint brand.
Who are the competitors in the marketplace?
The competition in the marketplace is primarily composed of track clubs and personal coaches. However, our unique approach and focus on early youth development set us apart from traditional programs.
How will Yokefellows Athletics approach the market?
We will approach the market through a franchise model, establishing a strong presence in key cities. We will leverage social media, online marketing, and partnerships with schools and sports organizations to reach our target audience.
What is the goal of Yokefellows Athletics?
Our goal is to create a recognizable brand that is synonymous with youth sprint training and development, and to establish a long-term relationship with youth and parents.
Yokefellows Athletics
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